No matter, if digital or not, it is people that stand behind every business. For most of the entrepreneurs with some previous founder-experience, it is pretty obvious that co-founders should bring in complementary skills so that the combination of these can assure the success of the future venture. Founding and running a new venture or product means planning, executing, and controlling thousands of different daily operations in the fields of finance, product development, marketing, sales, HR, quality assurance, logistics, administrative, and so on and so forth.

The life of tech entrepreneurs, startup founders, and generally people working in the tech/innovation/digitization industry, irrespective of their role, is full of stereotypes, starting from how they look, how they work, how they spend their free-time (do they even have free-time?), and finishing with their eating habits and other aspects of their lifestyle. Not without a reason. This industry is full of super-smart (sometimes so smart, that already arrogant), creative people which are innovators, adventurers by nature, ready to take risks in order to create new business models, products, or services which can drastically improve peoples’ lives (a.k.a.disrupt). Such kind of endeavors is driven by the desire to think differently and the inner energy which questions the current state of affairs (a.k.a.challenge the status quo) in a particular aspect of human life, the process of how things are being done, how a particular company, or business works, you name it. Furthermore, in order to successfully change one of the above-mentioned points and, at the same time, build a business model upon it, an incredible amount of dedication, hard work, and initial capital investments are needed. So, no wonder that starting a startup in a garage, working long, late, but (!) flexible hours, not caring what to wear during the business meetings and trying to raise the next round in flip-flops, coding the features for the next product release somewhere on Bali, and going to your company’s open space (if there already is any) by an e-scooter or a longboard, in order to have a free smoothie and play table soccer before (and after) a strategy meeting have become standard attributes of a stereotype of the tech industry lifestyle.